Susan Crow-Granger joined Southern Weaving as Marketing Director in 2011 and has responsibility for identifying and commercializing growth opportunities for the business, in addition to managing the advertising and marketing programs. She brings a wealth of new product expertise, having launched 22 different products on the national market, both B2C and B2B, many for Fortune 500 companies. She was formerly Worldwide Director of Market Research for Fiberweb, Director of New Product Marketing for DowBrands division of Dow Chemical, and Senior Product Manager for Maybelline, division of Schering Plough Corporation, and has operated a consulting business with clients such as Amoco, textile companies, crisis management experts, and government defense contractors.
Crow-Granger is originally from Memphis, and holds her B.A. degree in Journalism and Advertising from the University of Memphis, where she also did graduate studies in Business.
